Trialbee

The pace was quick and competition fierce in the clinical trials sector. Trialbee’s CEO, Matt Walz, turned to TechCXO Partner, Murem Sharpe, as an interim VP of Marketing. The mission was clear: Ensure continued momentum in executing go-to-market strategies during this pivotal time.

With the agility and commitment of a seasoned pro, Murem swiftly stepped into the interim VP of Marketing shoes, working hand-in-hand with Trialbee’s top brass.

Whether from her home office or Trialbee’s Sweden HQ, Murem was a constant presence at key meetings. She brought to the table valuable marketing insights that permeated every corner of the organization, shaping strategies across multiple departments.

Murem also lent her expertise to the search for a top-tier, experienced new VP of Marketing. Simultaneously, she became a trusted advisor to the CEO, providing a steady stream of marketing strategies and tactics.

Murem’s leadership extended to managing the marketing team through an array of events and initiatives. From brainstorming content for traditional and social media platforms to curating design projects for digital marketing platforms, she had all the bases covered.

Taking the reins, she orchestrated six industry conferences across the U.S. and Europe, showcasing Trialbee’s might in the global arena. As the company liaised with multiple marketing vendors and resources, Murem ensured all objectives were met on time and with excellent results.

Among her accomplishments was the creation and execution of a webinar, shining the spotlight on company experts discussing best practices for patient recruitment. She also extended marketing support during the crucial transition to a new CRM system, ensuring a smooth passage for the sales operations manager and the consulting team.

In preparation for the future, Murem developed the 2023 marketing budget in close consultation with the CEO and CFO. This foresight set the stage for the incoming VP of Marketing to hit the ground running.

As the new VP of Marketing prepared to step in, Murem paved the way with an exhaustive transition program, ensuring a seamless handover and continuity of the company’s strategic vision.

With the unwavering support of Marketing Partner Murem Sharpe, Trialbee navigated through a sea of marketing initiatives, all at different planning and development stages. No matter how rough the waters, Murem helped ensure that the ship stayed its course.

Under her watchful eye, Trialbee saw a surge in marketing content and coverage. Ideas bloomed and stories unfolded across multiple platforms, illuminating the essence of Trialbee’s mission and impact. It was marketing synergy at its finest, with every piece contributing to a broader, unified message.

Then came the moment to pass the baton. But thanks to Murem’s proactive approach, Trialbee was able to find an exceptional VP of Marketing, perfectly suited to step into the big shoes. This was no ordinary handoff; it was a well-planned transition designed to set up the new executive for success from day one.

Murem collaborated closely with the incoming VP of Marketing, crafting a comprehensive and meticulously detailed transition plan. This master guide considered every aspect of the role, from key responsibilities and objectives to vital relationships and ongoing projects. With this roadmap, Trialbee ensured a seamless shift and a vibrant start for the new marketing chief. Through it all, the company maintained its momentum, staying true to its mission and its vision for the future. That’s the power of thoughtfulness, thoroughness, and strategic collaboration – the TechCXO way.