Revenue Growth


Foundations for Growth

Defining value, Finding markets, Building models, messages, sales processes,
brands, content and prospects to spur growth

Revenue Growth Services

Today’s tectonic shifts in buying behavior demands that companies break down long standing siloes and align both their go to market, organizational and resources strategies. Corporate and Demand Marketing, Sales Development, Multi-channel Sales, Partnerships, Key Account Management, Customer Success/Support and Professional Services now must align tightly with the entirety of the customer journey.

This has led to the creation of the role of the Chief Revenue or Chief Growth Officer (CRO or CGO), a senior corporate executive responsible for all of an organization’s revenue generation processes. CROs and CGOs are accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales development, sales, customer success and support, pricing, revenue management and operations.

CROs and CGOs are now also responsible for overseeing the strategy for profitable revenue generation over the organization’s long term corporate and go to market strategies.

TechCXO’s Revenue Growth service strategy is designed to assist our clients in solving their most critical issues in overcoming the rapid changes and disintermediation in revenue growth and retention.

Marketing Services

Business Models, Go-to-Market Planning, Product-Market Fit & Target Marketing

Marketing Strategy begins with understanding Business Models and Markets; positioning your product well for growth with go-to-market planning and knowing exactly how customers will interact with your offering via Product-Market Fit. Then you are ready to target those people to whom your direct messages, creative work and media buying and lead generation dollars.

Brand Building, Demand & Digital Marketing & Product Marketing Management

Marketing services implement your strategy. Companies that cultivate meaningful connections with customers by building brands grow revenue and profits faster. Attracting customers through various demand marketing, content marketing, and influencers tactics can offer three times the leads of traditional marketing.  Leveraging data and marketing technology can accelerate customer acquisition. Finally, effective Product Marketing Management helps you build the best products and services to cater to customer needs and desires.

Sales

Account-Based Marketing & Sales

Creating personalized experiences that focus on buyers as individuals

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Pipeline & Forecast Management

Accurate reporting facilitates better incentives and enhanced product effectiveness
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Sales Compensation & Rewards

When designing sales compensation, align sales behaviors and performance with key business objectives
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Sales Process Design

The faster salespeople master a sales process design, the faster they can exceed objectives and earn commissions
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Sales Playbook

How to successfully sell a solution to a specific set of customers during a defined period of time
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Sales Methodology

A sales methodology is the ‘how’ of selling, taking goals, and turning them into executable steps and activities to increase competitive advantage and win ratio.

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Sales Talent

Effective employer branding entices candidates and keeps the talent pipeline warm
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Sales Training & Coaching

Key Account Planning & Management

A strategy and methodology for helping key account managers and teams build company to company partnerships in key, strategic and global accounts
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Opportunity Management

Opportunity Management enables salespeople to better qualify and control competitive, complex and political sales evaluations. This training shows how to win complex sales at every level.
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Sales Performance Coaching

The ability to move from being boss or manager to becoming a coach will transform the culture of your organization and the performance of your people
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Questions? Call Us or Email

If you’ve never outsourced or used executives on demand before, you’re sure to have a lot of questions. Don’t worry, we’re more than happy to answer them all.
And we know everything there is to know about this unique model. Schedule a call with us or send an email now.