Virginie Glaenzer is a partner in TechCXO’s Revenue Growth practice. She is a visionary digital strategist, entrepreneur, and Fractional Chief Marketing Officer with over 30 years of experience driving transformative growth across industries. 

With more than a decade of experience in both Silicon Valley and New York City, Virginie has worked extensively with rapidly growing B2B technology companies, developing go-to-market (GTM) strategies for software products and leading digital transformations in the SaaS industry.

She has excelled as a fractional CMO, specializing in relieving stress for CMOs, CROs, and CEOs by bringing clarity and strategic direction to leadership teams.  

She is often called upon for her expertise in:

1. Brand Realignment: Helping brands reconnect with customers through data-driven strategies that enhance loyalty and outpace competitors.
2. Product Launch Execution: Streamlining go-to-market strategies to ensure seamless product launches, alleviating pressure on internal teams.
3. Scaling Challenges: Developing growth strategies and streamlining operations to help organizations scale effectively while freeing up resources for expansion.
4. Leadership Gaps: Providing clear strategic direction and senior marketing expertise to improve communication and foster team cohesion.

Virginie Glaenzer is a business transformation expert with a proven track record of leading organizational shifts. 

• Executive VP of Marketing & Customer Experience at Great Eastern Energy (GEE) – Virginie transformed the company from a paper-driven, sales-focused operation into a tech-driven, customer-centric online business, resulting in a 150% increase in customer acquisition, a 45% reduction in churn, and improved employee engagement.
• VP of Marketing at LiveWorld Inc. – For this social content marketing company Virginie transitioned the company from a service provider to a SaaS platform, boosting brand recognition, building a 6,000-strong database, and securing high-profile clients like Sony and LinkedIn.
• VP of Marketing and Social Media at Archer Mobile – Archer Mobile is the leading global provider of mobile engagement solutions. Virginie successfully repositioned the company and was instrumental in rebranding and repositioning the company to become an acquisition target, leading to a $42 million merger with Lenco Mobile.

Virginie is also a pioneer in blockchain and web3, having invested in cryptocurrency since 2017. She has hosted blockchain conferences, contributed to Ethereum token creation, and authored The Economy of Abundance, a deep dive into decentralized economies and regenerative systems.

Her multifaceted expertise spans:

1. Strategy: Crafting innovative digital marketing strategies that drive growth and deepen customer loyalty.
2. Leadership: Empowering teams to navigate complexity with clarity and confidence.
3. Storytelling & Growth Hacking: Engaging audiences with compelling narratives and growth hacking techniques to build strong brands.

Her journey began in 1998 when she moved from France to the U.S. and co-founded three tech startups. Virginie lives in Washington with her husband and their three daughters. She holds a Master’s degree from HEC Paris, one of France’s top business schools. She continues to lead with a passion for conscious leadership, gender balance, and digital innovation, inspiring change in every business and community she serves.

Speaking Engagements & Publications

• Delivered keynotes CX, Chief Growth Officer Conferences and the C-Suite on digital transformation and leadership.
• Guest speaker at business clubs, communities, universities, and on podcasts. Most recent interviews include discussions on AI Changes Everything, Co-Creators of the World, What is Web3, and Navigating the New Era of Brand Identity 
• Author of *The Leadership Singularity* and *The Economy of Abundance*.

Testimonials

When Virginie worked with my company as a fractional CMO, she helped us across branding, content marketing, and general marketing strategies. It’s clear she has a tremendous amount of industry experience. She helped us apply frameworks (such as her Brand Architecture Framework) across business lines and recognize missing or weak points on all things marketing. We worked together across brand, messaging, content marketing, and SEM strategy. Virginie was consistently a pleasure to work with. Very easy to schedule (or reschedule) with and always brings her A-game.
-Vlad Lokshin, Cofounder and CEO at Turtle
Collaboration, contracts, and payments software built for fractional devs.

Virginie was my fractional CMO during my maternity leave and I couldn’t have selected a better fit. As a very small (but growing quickly!), early stage venture where we all wore MANY hats – her assignment was a difficult one to step into. But she rolled up her sleeves and took on a critical portion of my role – one where the day-to-day can be unpredictable even for an FTE, one in an industry that has particular needs as related to content and context, one where she had to interact directly on my behalf both with the internal C-Suite and my agencies. She did so while both giving and taking feedback graciously and earning the trust of all involved. Thank you Virginie, quite literally for my maternity leave!
-Rebecca (Steuer) Hochreiter, Chief Marketing Officer at GoStork
First fertility marketplace

I highly recommend Virginie for your company’s branding, marketing and sales strategy development. Virginie and team worked alongside our small team to establish building blocks and roadmaps to help us with everything from our brand architecture framework to sales strategy. Their suggestions and acumen truly helped us develop a strong foundation, and provided us with the insight we needed to establish a solid plan for the future. I couldn’t be any more pleased with the outcome of our work together.

-Janique Edwards, Co-Founder & COO at EatOkra
Go-to app for discovering Black-owned restaurants.

I worked with Virginie Glaenzer in her role as Fractional CMO at Zinier. Virginie has made a profound impact on our marketing strategy, and I am confident in their ability to do the same for any company fortunate enough to work with them. Virginie brought an incredible depth of expertise and strategic thinking to our team. Her insights and guidance helped us develop a tailored strategy that aligned with our specific. business goals and challenges. She also seamlessly integrated with our existing team, fostering collaboration and a culture of continuous improvement. What truly sets Virginie apart is her speed and organization skills. Virginie was quick to identify the gaps in resources and skillsets, and used her personal network to help us fill those gaps very quickly. She is very organized and can work with all levels of an organization – whether it is presenting the big picture in an exec meeting or getting her hands dirty and getting down to the nitty gritty in content. Virginie also has a unique ability to develop a tailored strategy that aligned with our specific. business goals and challenges. As our requirements changed, Virginie was able to adapt the strategy very quickly to meet our new requirements. I highly recommend Virginie – her expertise, strategic mindset, and dedication have had a profound impact on our organization’s marketing efforts, and I have no doubt they will continue to drive success for her clients.

-Raoul Hingle, VP Strategy & Growth
Technology SaaS

I had the pleasure of stepping into a new role on a team Virginie was guiding to develop a successful marketing operation as fractional CMO. I was immediately impressed with her depth of experience in marketing and brand development, and even more so in the way she mentored team members of all experience levels. From our CEO and executive team to the new employees approaching marketing from a high level for the first time, Virginie gave our team a common understanding of storytelling and authentic engagement that set us on the right path for long term success. She asked the big questions that got us thinking and then followed it up with practical tools and systems we can build on as we grow. She was patient, kind, and exceedingly encouraging at every turn. Virginie was an exceptional mentor and thinking partner to me and one I plan to return to for advice and guidance large and small in the future.

-Abby Fraser, VP Client Services
HealthTech Marketplace

Client Portfolio

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