Mike Martin is a Partner in TechCXO’s Revenue Growth practice. As a purpose-driven CMO and CCO (Chief Creative Officer), Mike’s focus is on the intersection of Performance + Persuasion. He is a rare breed of CMO who cut his teeth on the creative side, building award-winning campaigns before pivoting into being an agency owner, tech startup founder, and software development shop CMO before exiting. These combined experiences shaped his belief that revenue growth is accelerated when creativity has accountability and content marketing is grounded in human emotion and respect for the real needs of our audience.
Mike brings with him 25+ years of experience in consumer marketing, B2B & B2C SaaS, G2C, and tech startups across the US and LATAM. His unique blend of creativity, strategy, and entrepreneurship makes him a sought-after resource for mid-size clients in high-growth mode needing brand strategy, digital marketing, and go-to-market planning. Additionally, in an effort to help provide more opportunities for founders of color and female-led startups, he also mentors a startup in Paris and another in Santiago, Chile.
Core proficiencies:
- Strategic Planning/Activation/ROI Measurement
- Go-to-Market Strategy + Execution
- Brand Strategy
- Creative Campaign Development
- Business Development
- Brand Identity & Rebranding
- Market Research and Audience Segmentation
- E-Commerce
- Demand Generation – digital & traditional
- Product Marketing
- Thought Leadership/PR
- Marketing Team Configuration & Management
- Agency Search Consulting
- Marketing Team Recruiting
- Mentoring and Startup Advisor
Mike’s career highlights include:
Chief Marketing Officer, Codesmith – Mike played a pivotal role in the growth and eventual acquisition of Codesmith, a managed services company specializing in custom software development, digital marketing, and IT staffing.
Chief Creative Officer, Jackson Spalding – Mike oversaw the creative, production, and media teams and led projects for renowned brands like Delta, Chick-fil-A, Orkin, and Coca-Cola, emphasizing brand strategy, content creation, and marketing analytics.
Founder/Creative Director, Skylab-B – Mike founded and led this Atlanta-based creative communications agency, developing integrated marketing campaigns for small to mid-size clients and partnered with a multicultural agency on large Government contracts.
Co-Founder & CEO, Pan Pals – Mike co-founded this SaaS and entertainment platform for cooks, offering a space for collaboration, learning, and sharing food inspiration.
Partner/Creative Director, Martin+Owen – Mike co-led this venture, producing branded content and original programming for networks and serving as a consultant for advertising agencies.
Chief Marketing Officer (CMO), Fletcher Martin – Mike led the creative, production, and strategy teams focusing on CPG, QSR, and Telecom brands.
Mike holds an ABJ in Advertising and a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from The University of Georgia. He also holds a Master of Arts in Art Direction from The Creative Circus and studied Mastering Design Thinking at the MIT Sloan School of Management.