With over 30 years of experience leading revenue strategy across startups, scaleups, global enterprises — and most importantly, his own company — Joe Gruca knows what it takes to guide a business through growth, transition, and every stage in between.

With his rare mix of pattern recognition, operational depth, and founder empathy, he’s built a career aligning people, process, and purpose to drive sustainable, measurable results. A three-time CRO and former founder/CEO, Joe has worked through the spectrum of growth stages and sales structures, from building go-to-market motions from scratch to retooling underperforming commercial teams.

Whether supporting a founder preparing for a capital raise or a board navigating a strategic pivot, he knows how to translate complexity into action and growth into enterprise value:

• Doubled ARR at FinQuery in just two years by leading all GTM functions, including Sales, RevOps, Channel, and Customer Success, while driving record-breaking customer acquisition and significant improvements in net revenue retention.
  
• Closed Microsoft’s largest co-sell partnership in Kyriba’s history, establishing a scalable channel model that underpinned aggressive PE-backed revenue goals.
  
• Created $9M+ in partner-sourced revenue at Hootsuite within the first full year of launching a global partner program with Adobe and digital marketing agencies, contributing over 23% of all enterprise new and upsell sales.
  
• Led Salesforce Marketing Cloud’s global partner organization helping to expand into new markets and to more than $140M in new contract sales, exceeding 150% of plan and expanding the team to 85 professionals across diverse global markets.
  
• Founded and scaled HireIQ, a SaaS venture which earned the TAG/GRA Start up of the year honors, securing several million in VC funding, and generating over $1M in first-year bookings before its ultimate successful exit.
  
• Directed a $2.5B sales organization at Ingram Micro, achieving annual revenue growth exceeding $100M and driving nearly $10M in profit gains through an innovative vendor engagement strategy and partner enablement initiatives.

During his high-impact career, Joe has served as:

Chief Revenue Officer, FinQuery (formerly LeaseQuery) – At FinQuery, a Goldman Sachs-backed FinTech SaaS company, Joe led all go-to-market functions including Business Development, Revenue, Solutions Consulting, RevOps, Customer Success, and Channel. Under his leadership, the company doubled ARR in two years, driven by record-breaking customer acquisition and significant improvements in net revenue retention.

Chief Revenue Officer, MessageGears – Joe served as CRO for MessageGears, an early stage multi-channel marketing software company, where he oversaw revenue strategy and sales execution. He focused on building scalable infrastructure to support enterprise expansion and long-term growth.

SVP, Strategic Alliances and Channels, Kyriba – Recruited to the executive leadership team following a private equity acquisition, Joe was tasked with building a repeatable direct and indirect revenue model focused in the Mid-Market space. During his tenure, he signed the largest co-sell agreement in company history with Microsoft, streamlined and rationalized the existing partner ecosystem, and launched a global partner program to support scalability across a complex channel landscape.

Vice President, Global Partners and Americas Sales, Hootsuite – Brought in to build a global indirect sales function from the ground up, Joe later took leadership of the 30-person Americas direct sales team, with a $20M annual bookings target. While at Hootsuite, he secured strategic partnerships with Adobe and SAP, and generated over $9M in partner-sourced revenue within the first year, accounting for more than 23% of enterprise growth.

Vice President, Global Alliances and Channels, Salesforce Marketing Cloud – At Salesforce, Joe led the Global Alliances and Channels organization for the Marketing Cloud business unit. He oversaw relationships with global system integrators, regional firms, and digital agencies, scaling the team to 73 people and driving over $140M in new contract sales, achieving more than 150% of plan.

Regional Director, US Alliances and Channels, ExactTarget – Prior to its acquisition by Salesforce, Joe managed ExactTarget’s U.S. alliances and channel relationships, contributing to the company’s pre-acquisition growth and strengthening its national partner network.

Co-Founder, President and CEO, HireIQ Solutions – Joe co-founded and led HireIQ, a SaaS analytics startup focused on talent assessment in contact centers. Under his leadership, the company secured $3M in venture capital, generated more than $1M in first-year bookings, earned the 2010 TAG/GRA Startup of the Year award, and successfully exited through acquisition. 

At TechCXO, Joe serves as a fractional and interim CRO, partnering with PE/VC-backed companies to help them scale what matters: revenue, alignment, and trust.

He holds a B.A. in Business Administration from Buffalo State University in New York.