Heather Heydet is a partner in TechCXO’s Revenue Growth practice and is called on by investors, Boards, and senior management teams to grow companies as a fractional Chief Marketing Officer and Chief Revenue Officer. With over three decades of proven experience as a corporate executive and consultant/business owner, Heather’s infectious enthusiasm, positive outlook, and fun, “whoo hoo” attitude drive results and cultivate winning brands. Her innovative marketing strategy and organizational alignment approach have established her as a powerhouse in business growth.
Heather has partnered with over 30 businesses in the B2B, B2C, and non-profit sectors, across various industries, including SaaS, home improvement, assisted living, construction, manufacturing, retail, business process outsourcing (BPO), and Fortune 500 consumer packaged goods brands, helping them exceed their growth objectives and KPIs while bringing excitement that re-energizes the team. During her distinguished career as both an in-house marketing leader and on-demand CMO, Heather grew top and bottom-line financials by uncovering unique and compelling value businesses offer their customers.
Interim CMO/Marketing & CX Director, EXOVATIONS – Heather successfully doubled revenue from $10M to $20M and doubled profits for this previously stagnated exterior home remodeling contractor through strategic branding, compelling storytelling, value-driven sales approaches, defining and managing exceptional customer experiences, and executing impactful digital marketing alongside traditional advertising campaigns.
Interim CEO/CMO, Synthetex – Heather successfully marketed and facilitated the sale of this small business (SMB) geosynthetics manufacturing company to Vinci, a $60B industrial construction global conglomerate in France. She orchestrated the entire M&A process, overseeing due diligence and post-acquisition integration, ensuring the team acclimated to the new corporate structure, processes, technologies, and goals. She also created and executed sales and marketing initiatives, doubling Request for Proposal (RFP) rates by simplifying the product portfolio, standardizing pricing, creating value-based sales and marketing messaging, and introducing compelling storytelling through webinars, podcasts, speaking engagements, and thought leadership.
Senior Director of Marketing, ADP – Heather tripled revenues in the first year for a struggling IT outsourcing service for the payroll and Benefits Administration SaaS portfolio that was acquired. She led the marketing team and created new, standardized pricing, value proposition, and B2B sales tools. This effort resulted in a successful product launch and facilitated ADP’s entry into the benefits administration outsourcing market.
Fractional CMO / Marketing Director, D. Geller & Son – Heather directed a rebrand for this 80+year-old jeweler to attract new audiences while retaining older clientele. She took charge of all integrated marketing efforts during the transition phase for the incoming marketing director in which she planned, developed, and executed five comprehensive campaigns utilizing various mediums including social media, paid search, storytelling, email, website, print, direct mail, broadcast, outdoor, and point-of-sale materials.
She began her career at Pyramid Consulting where she worked with Fortune 500 brands including Gatorade, Arm & Hammer, Coors, Walmart, Keebler, Enfamil, and International Paper.
Heather holds an ABJ, Advertising degree and a Master of Arts in Mass Communications/Advertising from the University of Georgia.
Speaking Engagements & Media Appearances
Heather is also an in-demand speaker. She addressed the nation’s top remodelers at Qualified Remodeler’s Top 500 annual conference in Las Vegas and has also appeared on several podcasts, including The Marketing MadMen and LEAP’s ProTalks.
Client Testimonials
Fearless business approach and impeccable instincts.
Helped navigate the company through difficult challenges while maintaining enthusiasm. She has all the traits you need in a Fractional CEO or CMO, especially if your company is looking to strengthen its performance, improve the organizational structure and culture, and/or grow the business. – John Scales, Founder & CEO, SYNTHETEX
Strong Recommendation for an Exceptional Leader
Heather is an outstanding leader. She is a beacon of joy and positivity, making the workplace a better environment for everyone. Her unwavering determination and strong work ethic serve as an inspiration to all. I am grateful for the guidance and support she provided. Any team would be fortunate to have her on board!
-Brittany Hunt, SYNTHETEX