Heather Heydet is a partner in TechCXO’s Revenue Growth practice and is called on by investors, Boards, and senior management teams to grow companies as a fractional Chief Marketing Officer and Chief Revenue Officer. With over three decades of proven experience as a corporate executive and consultant/business owner, Heather’s infectious enthusiasm, positive outlook, and fun, “whoo hoo” attitude drive results and cultivate winning brands. Her innovative marketing strategy and organizational alignment approach have established her as a powerhouse in business growth.

Heather has partnered with over 30 businesses in the B2B, B2C, and non-profit sectors across various industries, including home improvement, residential construction, real estate, building supply, manufacturing, geosynthetics, industrial construction, engineering services, retail, business process outsourcing (BPO), Saas, technology, and several Fortune 500 consumer packaged goods brand categories, helping them exceed their growth objectives and KPIs while bringing excitement that re-energizes the team. During her distinguished career as both an in-house marketing leader and on-demand CMO, Heather grew top and bottom-line financials by uncovering unique and compelling value businesses offer their customers.

Interim CMO/Marketing & CX Director, EXOVATIONS – Heather successfully doubled revenue from $10M to $20M and doubled profits for this previously stagnated exterior home remodeling contractor through strategic branding, compelling storytelling, value-driven sales approaches, defining and managing exceptional customer experiences, and executing impactful digital marketing alongside traditional advertising campaigns.

Interim CEO/CMO, Synthetex – Heather successfully marketed and facilitated the sale of this small business (SMB) geosynthetics manufacturing company to Vinci, a $60B industrial construction global conglomerate in France. She orchestrated the entire M&A process, overseeing due diligence and post-acquisition integration, ensuring the team acclimated to the new corporate structure, processes, technologies, and goals. She also created and executed sales and marketing initiatives, doubling Request for Proposal (RFP) rates by simplifying the product portfolio, standardizing pricing, creating value-based sales and marketing messaging, and introducing compelling storytelling through webinars, podcasts, speaking engagements, and thought leadership.

Senior Director of Marketing, ADP – Heather tripled revenues in the first year for a struggling IT outsourcing service for the payroll and Benefits Administration SaaS portfolio that was acquired. She led the marketing team and created new, standardized pricing, value proposition, and B2B sales tools. This effort resulted in a successful product launch and facilitated ADP’s entry into the benefits administration outsourcing market.

Fractional CMO / Marketing Director, D. Geller & Son – Heather directed a rebrand for this 80+year-old jeweler to attract new audiences while retaining older clientele. She took charge of all integrated marketing efforts during the transition phase for the incoming marketing director in which she planned, developed, and executed five comprehensive campaigns utilizing various mediums including social media, paid search, storytelling, email, website, print, direct mail, broadcast, outdoor, and point-of-sale materials.

She began her career at Pyramid Consulting where she worked with Fortune 500 brands including Gatorade, Arm & Hammer, Coors, Walmart, Keebler, Enfamil, and International Paper.

Heather holds an ABJ, Advertising degree and a Master of Arts in Mass Communications/Advertising from the University of Georgia.

Speaking Engagements & Media Appearances

Heather is also an in-demand speaker. She addressed the nation’s top remodelers at Qualified Remodeler’s Top 500 annual conference in Las Vegas and has also appeared on several podcasts, including The Marketing MadMen and LEAP’s ProTalks.

Client Testimonials

Fearless business approach and impeccable instincts.
Helped navigate the company through difficult challenges while maintaining enthusiasm. She has all the traits you need in a Fractional CEO or CMO, especially if your company is looking to strengthen its performance, improve the organizational structure and culture, and/or grow the business.
– John Scales, Founder & CEO, SYNTHETEX

Strong Recommendation for an Exceptional Leader
Heather is an outstanding leader. She is a beacon of joy and positivity, making the workplace a better environment for everyone. Her unwavering determination and strong work ethic serve as an inspiration to all. I am grateful for the guidance and support she provided. Any team would be fortunate to have her on board!
-Brittany Hunt, SYNTHETEX

Gives 110% to everything!
Heather came to us in a time of major transition. From graphic design and email blasts to helping rebrand our 83-year-old business, Heather stepped in as Marketing Director from day 1. She helped us build multiple successful campaigns while getting to know our team, the core of who we are, and what we do best for our customers.
– Heather Klisures, D. Geller & Son

Highly recommended consultant!
Heather carries a rare work ethic that, coupled with her deep understanding for constructing and managing a brand, makes her an invaluable asset. She was careful to gather a thorough understanding of our culture and working environment before implementing change. Great fit if you are trying to define what makes your brand different and valuable.
-Jonathan Geller, President and CEO, D. Geller & Son

Improves organizations’ operations, marketing, and sales.
She is passionate, kind, driven and direct. The turnaround work she did with Synthetex was clearly invaluable and allowed for their successful sale to a global, multi-billion-dollar organization. If your company is struggling to convey its message or value proposition, I would recommend Heather to come in and rebuild your culture, leading to tangible RESULTS.
-Michael Walsh, METRICGEO

Words cannot express her value to our company!
Heather is an exceptional marketer with the most positive and upbeat personality of anyone I have ever worked with. Her strategies consistently provided our team with the best opportunities for success. I’m so lucky to have had the pleasure of working with her
-Chris Ray, EXOVATIONS

One of a kind!
Heather is a one-of-a-kind talent. She is extremely smart, creative, intentional, and enthusiastic. Her expertise is equal to her passion not only for marketing, but for people. No one works harder than Heather. Any company would be extremely lucky to partner with her!
-Joy Branch, EXOVATIONS

Amazing!
Heather is amazing! She is simply a joy to work with and she has an incredible talent. She is also a great listener and truly cares about the people that she interacts with. Heather makes our company a better place to work and to thrive in.
-Josh Bailey, EXOVATIONS

One of the most well-rounded marketers I’ve worked with.
Heather does everything: high-level strategy, tactical messaging, digital (from web dev to Google Ads to social media), and understands how to utilize legacy media, making her very valuable to any business looking to grow conversions and brand awareness. Her energy, positivity, and passion are next-level and it’s honestly just delightful to work with her.
-David Danzig, COX MEDIA GROUP

I will engage Heather in all future projects
Heather brings enthusiasm and fun into every project she works on. Her ability to quickly understand our start-up business and goals led to a rapid launch and sale of our company. Her strategic insights helped guide our go to market strategy. She made a big difference in our success.
-Jon Harris, Co-Founder, ReltatedMatters

I welcome the opportunity to work with Heather again!
Heather is a high-energy, multi-talented individual who not only helped us form our marketing strategy, but she was able to implement it as well. By combining her creative skills with her digital knowledge, e-mail campaigns, social media, public relations, and nonstop energy, she performed all of the functions we needed flawlessly, with a smile on her face.
-Ted Malley, Co-Founder, ReltatedMatters

Marketing artists like Heather are a rare, valuable, find!
Heather brings a unique blend of optimism, creativity, and an ability to consistently execute on-strategy. When she is on a project, you know it will get done beautifully … but equally important, the whole team will be re-energized by her infectious enthusiasm for building the business.
-Jennifer Silverberg, CEO, SmartCommerce

Our firm highly recommends this proven professional.
Heather Heydet is one of those rare and exceptional self-starters that not only challenges you to understand your business from a branding and general marketing standpoint but is able to bring consensus to management teams in this area. Heather is always on time and budget and will deliver proven results that make a difference.
– Al Holbrook, Chairman, Holbrook Life Holdings

I recommend wholeheartedly.
One of the hardest-working, exceptionally talented, smart, results-oriented, ‘A’ players you could hope to have working on your business. Heather brings an infectious enthusiasm united to a very creative and lively mind.
– Bill Campbell, President, Automatic Data Processing (ADP), National Account Services