CMO Services Case Study
Medical Center & Healthcare Provider
“We found (Michael’s) approach to ‘Stratecution’ to be substantial and effective, aided by empathy and experience both broad and deep”
IMPROVE OVERALL MARKETING STRATEGIES
Identifying marketing strategies to create greater focus, strategic intention, and effectiveness, and establish a future focused marketing approach.
OVERVIEW
As a reasonably large, siloed organization with multiple constituents, the company had become deeply entrenched in its current approach. This kept the teams from evolving and innovating their approaches, leaving the marketing team feeling stuck. Additionally, the ever-increasing list of to-do’s, tasks, and tactics driven by the growing organization had the marketing teams scrambling to get things done, leaving them forced to face more transactional – and less fulfilling – work.
Medical Center & Healthcare Provider
GOALS
The Chief Communications and Marketing Officer identified an opportunity to reassess its marketing organization, its strategies, and approaches and begin a process for marketing transformation across marketing. The company reached out to TechCXO, and one of their fractional CMOs, Michael Baer, to assess their marketing, marketing strategy and execution, and overall approach to digital and omnichannel marketing to provide an analysis and assessment, with actionable thoughts and next steps for the future.
SOLUTION
Michael worked closely with the marketing and communications team on an intensive three-month-long engagement, meeting 3x weekly with their Chief Communications Officer and regularly with leadership team members and project leaders. Michael also developed a comprehensive assessment of the company’s current marketing approach, technology, data usage, and content strategy, with implications and needs for evolution.
OUTCOME
With the help of Michael Baer and TechCXO, the company received an action plan that improved its vision for and implementation of a future-focused marketing strategy. Through greater clarity and focus, strategic intention, and actionability, the company was able to improve its effectiveness and the team’s productivity, the sense of satisfaction in the work amongst the marketing team members – and began it’s digital transformation towards an omnichannel marketing approach.