Focus On Your MVA: Minimum Viable AUDIENCE
Founders and product leaders at startups and early-stage companies [...]
Navigating the Complexities of Mergers & Acquisitions with Fractional Executives
Mergers and acquisitions (M&A) are complex transactions that involve [...]
Medical Center and Healthcare Provider
CMO Services Case Study Medical Center & Healthcare Provider [...]
Calling Your Content ‘Thought Leadership’ Doesn’t Make It So
Content marketing became a powerful marketing approach over a [...]
Building Brand is Paramount for a Sustainable Marketplace
Building a marketplace brand is no easy feat. Marketplace [...]
Define Your Ideal Customer or Be Magnetic To No One
It’s obvious that knowing your target customer is a [...]
Beat the Heat with Machine Learning to Optimize your Pricing
It is hot everywhere these days. In fact, record [...]
9 Growth Pathways for Two-sided Marketplaces
Every two-sided marketplace starts with a chicken-or-egg question: Do [...]
Uber Is Not in the Transportation Business: Lessons for Marketplace Leaders
Uber is Not a Transportation Company: Lessons for Marketplace [...]
Annual Planning Process
Mastering the Annual Planning Process Revenue Teams Need a [...]