Alliance Bus Group

THE CHALLENGE

Create a Sales 2.0 Organization

THE SITUATION

Alliance Bus Group needed to transform its 50 person sales organization and change the purchasing and ownership experience for
bus buyers.

TECHCXO INTERVENTION

TechCXO worked to completely transform ABG’s customer buying process from the website visitor stage to prospect phase to MQL (Marketing Qualified Lead) and SQL (Sales Qualified Lead) stages and all steps through delivery.

TechCXO created a Field Readiness and Success Guide and retrained the sales staff, established new KPIs, created new dashboards and reporting, and pipeline management processes.

THE OUTCOME

Combined Aggregate Growth Revenue has exceeded 40%.

“TechCXO completely transformed our sales operations and processes. We’re on track for 40%-plus CAGR.”

Doug Dunn, CEO

Alliance Bus Group