Carrie Pastolove is a digital marketing, branding, revenue growth and business development executive who helps scale New York area lifestyle companies in consumer goods, services and tech. Carrie is seasoned and passionate about purpose and service-driven brands. She has expertise in fashion & beauty, media, luxury retail, health & wellness startups and growing companies as an interim and fractional Chief Marketing Officer, Chief Brand Officer and Chief Business Development Officer.
She has held key marketing and sales development positions with world-class brands including Rachael Ray, Shape Magazine, Lucky, Details, Marie Claire and Maxim. Among her key leadership positions are the following:
Chief Business Development and Marketing Officer, LyveBee, Remote – Carrie led all Business Development and Marketing initiatives for this early-stage Health & Wellness startup, doubling business and leading a marketing and sales team of 10.
SVP, Brand Partnerships and Development, QuickFrame – Carrie drove revenue, diversified the product portfolio and developed and closed enterprise-level clients including DoorDash, Hasbro, Pfizer and Aveeno for this Video-as-a-Service Platform company.
Head of Business Development, Fur, Inc. – Fur has a line of vegan, non-toxic, high-quality beauty products. Carrie developed business plans and distribution channels through top-tier spas and luxury hotels.
Chief Marketing Officer, Babbleboxx – As CMO for this influencer marketing agency, Carrie built programs of more than 100 influencers, including oversight of programs, promotions, research and social media.
Brand Curator and Business Development Executive, SPRING – Carrie sourced and supported more than 50 beauty and wellness brands to join a disruptive DTC mobile marketplace.
VP – Brand Partnerships, Activate Holdings – Carrie drove revenue from $2M to $12M through partnerships with enterprise brands and publishing partners and led all communications with clients and key stakeholders.
VP – Brand Partnerships, Studio 71 – Along with developing a new Lifestyle Division within a Music & Entertainment focused talent agency, generating more than $5M, Carrie led client service and relationships as the firm’s branding partnerships expert.
Carrie’s publishing a media experience is extensive, having served as an Advertising Director, Beauty and Health & Wellness director for American Media, Meredith Corporation, Conde Nast Publications, Hearth corporation and Dennis Publishing.
She holds a BA in Advertising / Communications from the Fashion Institute of Technology. Carrie is also founding member of Chief, a women’s executive networking club, and serves on the board of Women in Influencer Marketing (WIIM).
More About Carrie’s Personal and Professional Focus
In addition to her top flight credentials as a marketing executive, Carrie has leveraged her personal interests, training, certification and knowledge of mindfulness and conscious living throughout her career. She offers an innovative approach to managing teams and assisting executives in their personal and professional development. Carrie leverages principles and techniques from the physical, mental and spiritual realms to maximize performance from a holistic standpoint. She is dedicated to supporting executives and their teams through disruption and change using the tools she has developed through her own experiences.