The idea of scaling versus growing is that you create revenue growth while adding resources — or general and administrative expenses — at a considerably lower rate. G&A expenses are typically rent, salaries, benefits, office supplies, etc.

Scaling a business is not focused on adding people with aggressive recruiting efforts or securing new office space but on building processes, systems, culture, infrastructure, and processes to support growth without adding costs.

Within Human Capital, the foundation for scaling a business can be set through Building Competence, Culture, Processes, Infrastructure and leveraging low-cost models, such as advisory services, interim positions, part-time or fractional support and outsourced functions.