Virginie Glaenzer is a partner in TechCXO’s Revenue Growth practice. She is a visionary digital strategist, entrepreneur, and Fractional Chief Marketing Officer with over 30 years of experience driving transformative growth across industries.
With more than a decade of experience in both Silicon Valley and New York City, Virginie has worked extensively with rapidly growing B2B technology companies, developing go-to-market (GTM) strategies for software products and leading digital transformations in the SaaS industry.
She has excelled as a fractional CMO, specializing in relieving stress for CMOs, CROs, and CEOs by bringing clarity and strategic direction to leadership teams.
She is often called upon for her expertise in:
- Brand Realignment: Helping brands reconnect with customers through data-driven strategies that enhance loyalty and outpace competitors.
- Product Launch Execution: Streamlining go-to-market strategies to ensure seamless product launches, alleviating pressure on internal teams.
- Scaling Challenges: Developing growth strategies and streamlining operations to help organizations scale effectively while freeing up resources for expansion.
- Leadership Gaps: Providing clear strategic direction and senior marketing expertise to improve communication and foster team cohesion.
Virginie Glaenzer is a business transformation expert with a proven track record of leading organizational shifts.
- Executive VP of Marketing & Customer Experience at Great Eastern Energy (GEE) – Virginie transformed the company from a paper-driven, sales-focused operation into a tech-driven, customer-centric online business, resulting in a 150% increase in customer acquisition, a 45% reduction in churn, and improved employee engagement.
- VP of Marketing at LiveWorld Inc. – For this social content marketing company Virginie transitioned the company from a service provider to a SaaS platform, boosting brand recognition, building a 6,000-strong database, and securing high-profile clients like Sony and LinkedIn.
- VP of Marketing and Social Media at Archer Mobile – Archer Mobile is the leading global provider of mobile engagement solutions. Virginie successfully repositioned the company and was instrumental in rebranding and repositioning the company to become an acquisition target, leading to a $42 million merger with Lenco Mobile.
Virginie is also a pioneer in blockchain and web3, having invested in cryptocurrency since 2017. She has hosted blockchain conferences, contributed to Ethereum token creation, and authored The Economy of Abundance, a deep dive into decentralized economies and regenerative systems.
Her multifaceted expertise spans:
- Strategy: Crafting innovative digital marketing strategies that drive growth and deepen customer loyalty.
- Leadership: Empowering teams to navigate complexity with clarity and confidence.
- Storytelling & Growth Hacking: Engaging audiences with compelling narratives and growth hacking techniques to build strong brands.
Her journey began in 1998 when she moved from France to the U.S. and co-founded three tech startups. Virginie lives in Washington with her husband and their three daughters. She holds a Master’s degree from HEC Paris, one of France’s top business schools. She continues to lead with a passion for conscious leadership, gender balance, and digital innovation, inspiring change in every business and community she serves.
Speaking Engagements & Publications
- Delivered keynotes CX, Chief Growth Officer Conferences and the C-Suite on digital transformation and leadership.
- Guest speaker at business clubs, communities, universities, and on podcasts. Most recent interviews include discussions on AI Changes Everything, Co-Creators of the World, What is Web3, and Navigating the New Era of Brand Identity
- Author of *The Leadership Singularity* and *The Economy of Abundance*.